Follow us

The Vehicle Strategies Motoring Blog

Wednesday 3rd August 2011

Category: Cars Tags: auto express, award winning, awards, skoda

ŠKODA is celebrating another stunning trophy haul in the prestigious Auto Express New Car Awards 2011. The Yeti, Superb and Superb Estate won in their respective categories, and ŠKODA also scooped the Driver Power customer satisfaction award.

No other car manufacturer took home four honours, making ŠKODA the big winner on the night. Amazingly, it’s the second year in a row ŠKODA has been victorious in the same four categories.

ŠKODA Brand Director Robert Hazelwood commented: “It’s fantastic to get such high-profile recognition for our cars and customer service. For the Yeti, Superb and Superb Estate to win for a second straight year is a tremendous achievement. And to be awarded the Driver Power gong for the third year running is a great honour for the brand and our retailers.”

Auto Express is Britain’s biggest-selling weekly car magazine. Its annual New Car Awards were held on Tuesday 2 August 2011.

Announcing the results before a VIP industry audience, the magazine’s Acting Editor, Graham Hope, commented:

BEST CROSSOVER: ŠKODA Yeti

“What makes the ŠKODA Yeti such a hit? It’s all down to the depth of its talents. Those tough Tonka-toy looks set the tone, but the model is about substance as well as style. Inside, you’ll find a brilliantly crafted layout with high-quality materials, plenty of standard kit and loads of space, while its sparkling dynamics deliver unexpected driver appeal.”

BEST FAMILY CAR: ŠKODA Superb

“The ŠKODA Superb has the full family car skill set and won over our judges with its sparkling engines, dazzling ability to accommodate people and luggage and its blinding interior quality. Competitive prices ensure the sums add up as well.”

BEST ESTATE: ŠKODA Superb Estate

“Our favourite Family Car is even better as an Estate, making it a dead cert for this prize for the second year running. Nothing over the past year has eclipsed the Superb Estate’s blend of space, value, style and performance.”

DRIVER POWER AWARD: ŠKODA

“Our Driver Power customer satisfaction poll is one of the biggest owner surveys in the business, and ŠKODA’s third consecutive victory shows how far the brand has come.”

ŠKODA UK

• In 2010, ŠKODA UK completed a record year achieving registrations of over 41,000 up 10.5% when compared to the previous year whilst also reaching a record 2% market share.
• ŠKODA received 25 major awards in 2010 including:
  • Best Manufacturer in the What Car? Reader Awards 2010.
  • Best Manufacturer in the 2010 Auto Express Driver
• The ŠKODA Yeti is the Auto Express Car of the Year 2010.
• ŠKODA has been in the top ten in the JD Power Survey of Customer Satisfaction for the  past 18 years.